VCE Unit 4 AoS 2:
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Learning Sequence week 5
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Area of Study 2: Agency and Control in the Media
Outcome 2 On completion of this unit the student should be able to discuss issues of agency and control in the relationship between the media and its audience. Key knowledge/ skills:
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LESSON 1
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Big idea/ILO topic: media influencers – the power of the individual: the Influence and impact of Kim Kardashian West and her brand.
(10 mins) Student name 5 social media influencers (e.g Steven Colbert, Kardashian) (30 mins)Student Activity: Discuss in pairs impact of Kim Kardashian west.
(15 mins)Watch video (15 mins) Discuss video and Topic levels of influence along with media theories: refer to article resource “The rise of social media influencers”. Characteristics of influencers:
(10 mins) Recap, questions. End lesson. Aos 2 learning outcomes and key knowledge/skills this lesson addresses:
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Video diary or 500 written response IS DUE. Student/class Activity: Pair and share. Discuss individual influencers in the media – KardashianPhenomenon Brett Lamb table – Media Influencers table (communication theories). https://lessonbucket.com/vce-media/units-3-4/agency-and-control/communication-theories/ Homework: Activity 11.14 and 11.38 questions to answer Textbook: Media Reframed: VCE units 1-4, (2018) read chapter 11 |
DOWNLOAD ACTIVITY WORKSHEETS
| media_control_worksheet_mediareframed_act11.14.docx |
| activity_questions_mediareframed_act11.38.docx |
Key resources:
Lamb B, 2013, Lesson Bucket, media communication theories, retrieved 9thJuly 2019, < https://lessonbucket.com/vce-media/units-3-4/agency-and-control/communication-theories/>
Description: Australian media practitioner Brett Lamb, summarises media communication theories; this is a Key resource for meeting SD 2017 Media language and Key Knowledge area. Apply these theories to case studies so students can understand the theory behind the media/audience relationship. Students please note: these theories should embed into all your analysis and written responses throughout this unit and learning sequence.
Description: Australian media practitioner Brett Lamb, summarises media communication theories; this is a Key resource for meeting SD 2017 Media language and Key Knowledge area. Apply these theories to case studies so students can understand the theory behind the media/audience relationship. Students please note: these theories should embed into all your analysis and written responses throughout this unit and learning sequence.
www.lessonbucket.com
Key resource - watch video: |
Why we love to watch the Kardashians, RijksTube, YouTube published June 22 2019
Description: The video highlight the power of media influencers within social media and society. Addresses SD 2017, p. 25-6 “the way media is used by globalised institutions, governments and individuals”. Can examine the relationship (social) media has to its audience.
Description: The video highlight the power of media influencers within social media and society. Addresses SD 2017, p. 25-6 “the way media is used by globalised institutions, governments and individuals”. Can examine the relationship (social) media has to its audience.
Articles: |
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Resources: Statistics for students to learn influence:
Description: Kylie Jenner is second highest paid influencers. Contrast data with Kim. Article describes the Kardashian family impact on social media landscape and argues for Kylie Jenner new media influencers, individual with power. Addresses SD 2017, (p. 25-6): “the way media is used by globalised institutions, governments and individuals”. |
Karimzadeh, M 2018
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DeMarco, N., 2019
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Description: Undergraduate student’s work in a US senior capstone communication course. Useful insights on the process of influencer marketers with a brand’s customers. 
From site: Timothy Bloyz M. A:
https://timothyblotz.com/2013/07/31/social-media-uses-gratifications-and-the-lessons-for-local-tv-news/
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Celebrities are there own person brand so marketing theory can apply:
https://www.forbes.com/sites/seamuskirst/2015/12/17/the-kardashians-social-media-influence/#1a4bda1f1f03
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Lesson 2 |
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Big idea/ILO topic : Teacher feedback for revision and work to prep for SAC. Student prep for practice. Trial run. (5mins )questions and answer from students |
Student Activity Task: complete work and study HomeWork study for SAC written response |
Aos 2 learning outcomes and key knowledge/skills this lesson addresses:
- Analyse the issues and challenges relating to regulation and control of the media
- Evaluate ethical and legalissues in the media production distribution, consumption and reception.
Key resources:
Textbook:
Media Reframed: VCE units 1-4, (2018)
chapter 11
Description: Chapter 11 specifically relates to AOS2 and covers the key knowledge and key skills requirement listed in SD 2017
Media Reframed: VCE units 1-4, (2018)
chapter 11
Description: Chapter 11 specifically relates to AOS2 and covers the key knowledge and key skills requirement listed in SD 2017
EXTRA RESOURCE: POWERPOINT
| ismit_vce_media_aos2_agency_and_control.pptx |
Lesson 3
NOTE SAC ASSESSMENT
Mon., 12 Sept: Agency and control (10%) (Short answer response) Essential resource:
Brett Lamb table – Media Influencers table (communication theories). https://lessonbucket.com/vce-media/units-3-4/agency-and-control/communication-theories/ Resources: VCAA Exam documents – media sample paper with questions (2018-2019): https://www.vcaa.vic.edu.au/Documents/exams/media/media-samp-w.pdf Description : Resource to be used to develop students written response through dialogue by incorporating argument, opinion, facts, evidence, case studies and media theories as per SAC assessment outcomes. VCAA VCE assessment past examination papers and marking criteria (2018) https://www.vcaa.vic.edu.au/assessment/vce-assessment/past-examinations/Pages/Media.aspx Description: Resource to be used to develop students written response through dialogue by incorporating argument, opinion, facts, evidence, case studies and media theories as per SAC assessment outcomes. Supporting resources
what considerations are needed in media control.
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| media_reform_fact_sheet-overview_web_2017.pdf |
ADDITIONAL SUPPORT
Educational resource section
Australian media practicitioner webpage with insightful resources for teaching and learning. Supporting materials for arts in Australia with information on exhibitions
Reference to contemporary artists
Information with local knowledge on art, media and events around Melbourne and Australia. Lesson ideas and current arts issues.
- https://fuse.education.vic.gov.au/Secondary
Fuse is Victorian government initiative for unified resource in media education - https://nofilmschool.com
Australian media practicitioner webpage with insightful resources for teaching and learning. Supporting materials for arts in Australia with information on exhibitions
Reference to contemporary artists
Information with local knowledge on art, media and events around Melbourne and Australia. Lesson ideas and current arts issues.
- https://www.nfsa.gov.au/learning/educational-resources/film-australia-collection
National film and sound archives. Fantastic resource for teachers searching Australian content in film, television and multimedia.
“Every art communicates because it expresses. It enables us to share vividly and deeply in meanings…”
John Dewey, Art as Experience