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VCE Unit 4 AoS 2:

Agency and Control 
​

For Students - week 5



Learning Sequence week 5

 Area of Study 2: Agency and Control in the Media
Outcome 2 
On completion of this unit the student should be able to discuss issues of agency and control in the relationship between the media and its audience.
Key knowledge/ skills:
  • discuss the dynamic and changing relationship between the media and its audience
  • discuss the extent of the influence of the media and media audience
  • analyse the regulation of relationships between the media and its audience in Australia
  • analyse issues and challenges relating to regulation and control of the media
  • use media language.

LESSON 1
Big idea/ILO topic: media influencers – the power of the individual: the Influence and impact of Kim Kardashian West and her brand.

(10 mins) Student name 5 social media influencers (e.g Steven Colbert, Kardashian)

(30 mins)Student Activity:
Discuss in pairs impact of Kim Kardashian west. 
  • Kim Kardashian West. She has over 111 million followers on Instagram, 29 million on Facebook, 60 million on Twitter, 1.1 million son YouTube. Influence and impact of her: brand.​

​​(15 mins)Watch video

(15 mins) Discuss video and Topic levels of influence along with media theories: refer to article resource “The rise of social media influencers”. Characteristics of influencers:
  • Confidence:When influencers trust their own-self and assures not only themselves but also their viewers of their abilities. 
  • Authenticity:The influencer is genuine and relatable with their followers. 
  • Interactivity:The influencer works together with the viewer to solicit feedback. 

(10 mins) Recap, questions. End lesson.​


Aos 2 learning outcomes and key knowledge/skills this lesson addresses:
  • Evaluate ethical and legalissues in the media production distribution, consumption 
  • The way media is used by globalised media institutions, government and individual


Video diary or 500 written response IS DUE.


Student/class Activity:

Pair and share.
Discuss individual influencers in the media – KardashianPhenomenon
 
Brett Lamb table – Media Influencers table (communication theories).
https://lessonbucket.com/vce-media/units-3-4/agency-and-control/communication-theories/



​Homework:
Activity
11.14  and 11.38 questions to answer
​

Textbook:
Media Reframed: VCE units 1-4, (2018) 
read chapter 11

​

DOWNLOAD ACTIVITY WORKSHEETS
media_control_worksheet_mediareframed_act11.14.docx
File Size: 160 kb
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activity_questions_mediareframed_act11.38.docx
File Size: 160 kb
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Key resources:
Lamb B, 2013, Lesson Bucket, media communication theories, retrieved 9thJuly 2019, < https://lessonbucket.com/vce-media/units-3-4/agency-and-control/communication-theories/>
Description:  Australian media practitioner Brett Lamb, summarises media communication theories; this is a Key resource for meeting SD 2017 Media language and Key Knowledge area. Apply these theories to case studies so students can understand the theory behind the media/audience relationship. Students please note: these theories should embed into all your analysis and written responses throughout this unit and learning sequence.
Picture
www.lessonbucket.com

Key resource - watch video:

Why we love to watch the Kardashians, RijksTube, YouTube published June 22 2019
Description:  The video highlight the power of media influencers within social media and society. Addresses SD 2017, p. 25-6 “the way media is used by globalised institutions, governments and individuals”. Can examine the relationship (social) media has to its audience.

Articles:

Resources: Statistics for students to learn influence:
  • Karimzadeh, M 2018, News: Kim Kardashian West on Influence in the Digital Age, Council of Fashion Designers of America. Retrieved 10 October 2019, https://cfda.com/news/kim-kardashian-west-on-influence-in-the-digital-age
Description: Article addresses how media influencers society, addresses SD 2017, (p. 25-6): “the way media is used by globalised institutions, governments and individuals”. Can examine the relationship (social) media has to its audience.

  • Schomer, A, 2019, Influencer Marketing 2019: Why brands can’t get enough of an $8 billion ecosystem driven by Kardashians, moms, and tweens. Business Insider. Retrieved 10 October 2019, https://www.businessinsider.com/the-2019-influencer-marketing-report-2019-7/?r=AU&IR=T
Description: This article reports on influencers and how they use social media to market brands and products. 
 
  • DeMarco, N., 2019, kylie jenner could be the highest-paid influencer in the world, i-D Magazine. Retrieved news 29 July 2019​
https://i-d.vice.com/en_uk/article/gy4zgm/how-much-kylie-jenner-makes-from-instagram-from-sponsored-posts
Description: Kylie Jenner is second highest paid influencers. Contrast data with Kim. Article describes the Kardashian family impact on social media landscape and argues for Kylie Jenner new media influencers, individual with power. Addresses SD 2017, (p. 25-6): “the way media is used by globalised institutions, governments and individuals”.
Picture
Karimzadeh, M 2018
Picture
DeMarco, N., 2019
  • The Rise of social media influencers , 2017 paper
Glucksman, M., 2017, Rise of Social Media Influencer Marketing on Lifestyle Branding: A Case study of Lucie Fink, Elon University. Retrieved  9 October 2019, 
Description: Undergraduate student’s work in a US senior capstone communication course. Useful insights on the process of influencer marketers with a brand’s customers.
08_lifestyle_branding_glucksman.pdf
File Size: 980 kb
File Type: pdf
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Picture
From site: Timothy Bloyz M. A: https://timothyblotz.com/2013/07/31/social-media-uses-gratifications-and-the-lessons-for-local-tv-news/
https://images.app.goo.gl/1sEFiGmsLatGwGij9
Celebrities are there own person brand so marketing theory can apply:
Picture
https://www.forbes.com/sites/seamuskirst/2015/12/17/the-kardashians-social-media-influence/#1a4bda1f1f03
The Reinforcement Theory, Media in MinutesDate: 11th Nov 2012
Brett Lamb


Lesson 2


Big idea/ILO topic :

Teacher feedback for revision and work to prep for SAC. Student prep for practice. Trial run.
(5mins )questions and answer from students


​Student Activity

Task: complete work and study

​
HomeWork
study for SAC written response


​Aos 2 learning outcomes and key knowledge/skills this lesson addresses:​​
  • Analyse the issues and challenges relating to regulation and control of the media
  • Evaluate ethical and legalissues in the media production distribution, consumption and reception.

Key resources:

​Textbook:
Media Reframed: VCE units 1-4, (2018) 
chapter 11
Description:  Chapter 11 specifically relates to AOS2 and covers the key knowledge and key skills requirement listed in SD 2017
 

EXTRA RESOURCE: POWERPOINT

ismit_vce_media_aos2_agency_and_control.pptx
File Size: 12101 kb
File Type: pptx
Download File


Lesson 3

Big idea/ILO topic :

​
Teacher covers topics:

Revision and sac – practice test
​

​Aos 2 learning outcomes and key knowledge/skills this lesson addresses:
  • Discuss the extentof the influence of mediaand media audience
  • Evaluate ethical and legalissues in the media production distribution, consumption and reception.
  • The way media is used by globalised media institutions, government and individual
Student Activity:
Student pratice questions. 
HomeWork

Short answer responses.
 




NOTE SAC ASSESSMENT 
Mon., 12 Sept: Agency and control (10%)

(Short answer response)

 
 
 
 
 

Essential resource:
 
Brett Lamb table – Media Influencers table (communication theories).
https://lessonbucket.com/vce-media/units-3-4/agency-and-control/communication-theories/


Resources:
VCAA Exam documents – media sample paper with questions (2018-2019):
 https://www.vcaa.vic.edu.au/Documents/exams/media/media-samp-w.pdf
 
Description : Resource to be used to develop students written response through dialogue by incorporating argument, opinion, facts, evidence, case studies and media theories as per SAC assessment outcomes.
 

VCAA VCE assessment past examination papers and marking criteria (2018)
https://www.vcaa.vic.edu.au/assessment/vce-assessment/past-examinations/Pages/Media.aspx
 
Description: Resource to be used to develop students written response through dialogue by incorporating argument, opinion, facts, evidence, case studies and media theories as per SAC assessment outcomes.
 
 
​
Supporting resources
  • Screen Australia, 2018, What’s the deal with Video on demand fact finders, www.screen.australia. Gov/research.com retrieved 5thaugust 2019.
 
  • Australian Communications and Media Authority (ACMA), 2018,Free Tv Australia, Commercial Television Industry Code of Practice, December 2015, retrieved 27thJuly 2019, https://www.freetv.com.au/what-we-do/industry-standards/
        formal code for screening content on Australian free to air television channels, sites etc.
 
  • Australian Government, 2014, The Australian Government Guide to Regulation, The Commonwealth of Australia, Department of the Prime Minister and Cabinet, retrieved 27thJuly 2019, <www.cuttingredtape.gov.au>
       definition of regulation and self-regulation. Guidelines for policy makers. Good resource for students to see government report and
        what considerations are needed in media control.

 
  • Booner F, “Recording reality on film and television”, in in Hall S, Evans J, Nixon S 2013, 2nded, Representations, Culture and Signifying practices, Sage Publications. (1997 First edition) 
         to be reading with Bondi rescue screening – reality television and construction
 
  • YouTube has its own set of guidelines including requirements for acceptable content as well as content that may attract advertising. 



 


user_and_audience_relationship___mediareframed_act11.5_-_.docx
File Size: 30 kb
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activity_question_.mediareframed_act11.2.docx
File Size: 160 kb
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activity_classfication_bodies.docx
File Size: 13 kb
File Type: docx
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media_control_worksheet_mediareframed_act11.14.docx
File Size: 160 kb
File Type: docx
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2015-276812_media_reform_fact_sheet-control___ownership_web_sept2016.pdf
File Size: 249 kb
File Type: pdf
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australian_government_guide_to_regulation.pdf
File Size: 497 kb
File Type: pdf
Download File

whats_the_deal_with_video-on-demand__-_infographics_-_fact_finders_-_screen_australia.pdf
File Size: 1700 kb
File Type: pdf
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free_tv_commercial_television_industry_code_of_practice_2018.pdf
File Size: 469 kb
File Type: pdf
Download File

media_reform_fact_sheet-overview_web_2017.pdf
File Size: 317 kb
File Type: pdf
Download File

ADDITIONAL SUPPORT
  • https://www.acmi.net.au
         Educational resource section 
  • https://fuse.education.vic.gov.au/Secondary
    Fuse is Victorian government initiative for unified resource in media education 
  • https://nofilmschool.com 
​​        ​ Filmmaking site with education and who to videos
  • https://lessonbucket.com
​​        Australian media practicitioner webpage with insightful resources for teaching and learning.
  • https://www.arteducation.org.au
         Supporting materials for arts in Australia with information on exhibitions
  • https://www.artsaccess.com.au/gallery/
         Reference to contemporary artists 
  • https://www.artshub.com.au
         Information with local knowledge on art, media and events around Melbourne and Australia. Lesson ideas and current arts issues.​​​
  • https://www.nfsa.gov.au/learning/educational-resources/film-australia-collection
    National film and sound archives. Fantastic resource for teachers searching Australian content in film, television and multimedia.

“Every art communicates because it expresses. It enables us to share vividly and deeply in meanings…”
John Dewey, Art as Experience

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  • Welcome
  • FOR MEDIA ARTS TEACHERS
    • MEDIA ARTS ADVOCACY >
      • Flyer For electives Night
    • MEDIA ARTS CURRICULUM
    • Pedagogy/ Strategies
    • RESOURCES FOR TEACHERS
    • ASSESSMENT
    • PROFESSIONAL DEVELOPMENT
  • FOR MEDIA ARTS STUDENTS
    • LESSON RESOURCES FOR STUDENTS YEARS 7-10 >
      • YEAR 7-8 TOPIC 1: Language for the Screen
      • YEAR 7-8 TOPIC 2: Filmmaking
      • YEAR 10 Unit: Representation of Teens in Film
      • YEAR 10 Student work Exhibition
    • LESSON RESOURCES FOR VCE STUDENTS >
      • VCE UNIT 1 & 2 RESOURCES
      • VCE UNIT 3 RESOURCES
      • VCE UNIT 4 RESOURCES
      • VCE Agency and Control learning sequence >
        • Week 1: lesson materials
        • Week 2: lesson materials
        • Week 3: lesson materials
        • Week 4: lesson materials
        • Week 5: lesson materials
    • Blog
  • ENGLISH
    • My Writing Classroom - Ms Smit
  • About me - site curator
  • REFERENCES