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VCE Unit 4 AoS 2:

Agency and Control 
​

For Students - week 2



Learning Sequence week 2

 Area of Study 2: Agency and Control in the Media
Outcome 2 
On completion of this unit the student should be able to discuss issues of agency and control in the relationship between the media and its audience.
Key knowledge/ skills:
  • discuss the dynamic and changing relationship between the media and its audience
  • discuss the extent of the influence of the media and media audience
  • analyse the regulation of relationships between the media and its audience in Australia
  • analyse issues and challenges relating to regulation and control of the media
  • use media language.

LESSON 1
Big idea/ILO topic: the effect media has on audiences. Specifically In news political news reporting: 
  1. (15 mins)Mass media and New Media communication theories (go through theories and media influencers).
  2. (30 mins) Case study:President Trump vs John Howard:"man of steel" 
  3.  Politics in the media USA and Australia. Different time and use of media types/platforms.
  4. NEWS CYCLE 24 HOURS
  5. Examples:  FOX NEWS/NEWS CORP/NINE
  6. (10 mins) political case study. Watch video
  7. (5 mins) Review and link to next lesson tasks 

Aos 2 learning outcomes and key knowledge/skills this lesson addresses:
  • Discuss the extent of the influence of media and media audience

DOWNLOAD ACTIVITY SHEET
mediareframed_act11.24.docx
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File Type: docx
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Student class Activity:
Activity
Worksheet Activity 11.24



Homework:
N/A


Textbook:
Media Reframed: VCE units 1-4, (2018) 
read chapter 11

​

Key resources:
 Lamb B, 2013, Lesson Bucket, media communication theories, retrieved 9thJuly 2019, < https://lessonbucket.com/vce-media/units-3-4/agency-and-control/communication-theories/>
Description:  Australian media practitioner Brett Lamb, summarises media communication theories; this is a Key resource for meeting SD 2017 Media language and Key Knowledge area. Apply these theories to case studies so students can understand the theory behind the media/audience relationship. Students please note: these theories should embed into all your analysis and written responses throughout this unit and learning sequence.
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www.lessonbucket.com
 “How Political ideology affects representation”, Representation and ideology , slide share, https://www.slideshare.net/marinaldodesouzalima/aula-03-sistemaoperacional?next_slideshow=1
Description: recap on these concept of ideology and representation in political coverage. The relationship media has to audience and political construction of narratives. How does government have agency and political control of the media?. Addresses aspects of passive/active audiences. Resource used to scaffold, layer students understand of political news reporting and the 24 news cycle. Ready for next lesson Week 5.Links to SD 2017 “the way media is used by globalised institutions, governments and the individual” (p. 25).
Representation of politics from adamranson
Case Study: Political Reporting (click on link to access and read articles)
  • https://www.abc.net.au/news/2016-03-02/barnes-john-howard:-the-greatest-pm-of-our-time/7212668
        Description: Article addresses The Howard government relationship with the media, and how Howard used media as a tool for political ideological
         messages. This resource can be used as research and ‘evidence’ to support student written responses. Discussion can emerge around the change in
         relationship between media and audience (SD 2017, P. 25), how governments use the media and the  “relentless scrutiny of the 24-hour media cycle”    
         (ABC 2016).


  • https://www.afr.com/world/rupert-murdoch-likens-donald-trump-to-howard-battlers-20161201-gt23qwcs ​
         Description: Article connects Australian with American media addressing SD 2017 “the way media is used by globalised institutions, governments
​          and the individual” (p. 25). The media in Australia today and who are the audiences in Australia?Rupert Murdoch likened Donald Trump appeal to    
          working class American voters to John Howard “battlers”. Links political rhetoric to media platform, distribution and relation to constructed
          connection to audiences.

 
https://www.aph.gov.au/About_Parliament/Senate/Powers_practice_n_procedures/~/~/link.aspx?_id=BBB1EE10832642B4A58C93B92FB39794&_z=z
         Description: key resources for laws and policies of Australian Government and self-regulation (SD 2017  (p, 25). Addresses SD 2017 “influence of both
          the  media and audience” and the way media is used by governments institutions, individuals, (p. 25).


  • https://www.theguardian.com/australia-news/2018/oct/23/kevin-rudd-says-power-of-the-murdoch-media-to-blame-for-australias-coup-culture
        Description:Article provides framework for media and politics link and influence on consumption and reception. Politicians blaming media of ‘coup      
        culture in Australia’. Discussions relate to SD 2017, “influence of both the  media and audience” and the way media is used by governments  
​        institutions, individuals, (p. 25).
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Media Reframed Units 1-4 (2018)
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Media Reframed 2018
VIDEO CLIP - 10 MINS (Students make notes)
“Donald Trump’s cozy relationship with Fox News and Sean Hannity” February 2018, YouTube, CBC News
Description: Report on relationship Trump has with Fox news and the narrative and construction of news content to shape voters/viewers/audience opinions. Addresses “influence of both the  media and audience” and the way media is used by governments institutions, individuals SD 2017, (p. 25).
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Media Reframed Units 1-4 (2018)
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Media Reframed 2018
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Extra Resources for (available across the learning sequence) :
  • https://www.communications.gov.au/what-we-do/television/media/updating-australias-media-laws
  • https://www.pmc.gov.au/sites/default/files/publications/Australian_Government_Guide_to_Regulation.pdf
  • https://www.screenaustralia.gov.au/fact-finders/infographics/what-s-the-deal-with-video-on-demand
  • https://www.freetv.com.au/wp-content/uploads/2019/07/Free_TV_Commercial_Television_Industry_Code_of_Practice_2018.pdf
  • https://www.acma.gov.au
Description: key resources for laws and policies of Australian Government and self-regulation (SD 2017  (p, 25).

Lesson 2

Big idea/ILO topic: What is the rationale for media regulation? Why does regulation exist?

1. 
(10 mins) discuss as class role of regulation and concept of:
  • a) vulnerable audiences, 
  • b)community standards,
  • c)classification bodies.
  • Feedback loop concept

2. (15 mins) Watch videos x 2 from incident Case study – gun control and Christchurch shootings.

3. (10 mins) pair and share response: impact on audience, role of regulation.

4. 
(10 mins) create argument for/against question

5. 
(20 mins) Preparing for next class. Learning about argumentation.
Use LABLE, EXPLAIN, EXAMPLE, TIEBACK (LEET).



​Student Activity
  • pair and share response: impact on audience, role of regulation.
Pairs Create argument for and against regulation of media platforms​.

HomeWork
Textbook:
Media Reframed: VCE units 1-4, (2018) 

​Aos 2 learning outcomes and key knowledge/skills this lesson addresses:
  • Analyse the issues and challenges relating to regulation and controlof the media
  • Evaluate ethical and legal issues in the media

Key resources:

​Textbook:
Media Reframed: VCE units 1-4, (2018) 
chapter 11
Description:  Chapter 11 specifically relates to AOS2 and covers the key knowledge and key skills requirement listed in SD 2017
 
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Lamb B, 2013, Lesson Bucket, media communication theories, retrieved 9thJuly 2019, < https://lessonbucket.com/vce-media/units-3-4/agency-and-control/communication-theories/> 
 
Description: media communication theories; this is a Key resource for meeting SD 2017 Media language and Key Knowledge area. Apply these theories to case studies so students can understand the theory behind the media/audience relationship.

Powerpoint slides Ismit creator August 2019 (for Placement 2 Deakin University):

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Christchurch Shooting Case Study

Watch Essential video by clicking the link below: 

 Kelly, H., 2019. Facebook changes livestream rules after New Zealand shooting. CNN Business. Retrieved from https://edition.cnn.com/2019/05/14/tech/facebook-livestream-changes/index.html
Description:discusses livestreaming and changes to Facebook policies. Relates to SD 2017 p. 25 outcomes:  “influence of both the  media and audience”, (p. 25) and the regulation and control of media platforms to protect vulnerable audiences. Additional discussion link to globalisation and media, and/or the ethical and legal issues in distribution and consumption.
 
Media Watch, Media Pleas form gun reforms, television propgram, ABC, Sydney, 12 August 2019. Retrieved from https://www.abc.net.au/mediawatch/episodes/guns/11405212
Description: discusses gun control and government intervention. Relates to SD 2017 p. 25 outcomes:  the regulation and control of media link to globalisation and media, and/or the ethical and legal issues in distribution and consumption.
 
Karp, P 2019, Australia passes social media laws penalising platforms for violent content. Guardian, article. Retrieved 27thJuly 2019, <https://www.theguardian.com/media/2019/apr/04/australia-passes-social-media-law-penalising-platforms-for-violent-content>
Description: case study article, discussing role of ex minister taking on role Facebook.key resources for social media laws and policies by Australian Government and self-regulation challenges  (SD 2017 p, 25). Addresses SD 2017 “influence of both the  media and audience” and the way media is used by governments institutions, individuals, (p. 25).
 

 
Porter, C 2019, Attorney-General for Australian Minister of Industrial Relations, Tough New Laws to Protect Australian from Live-streaming of violent crimes. Retrieved 14thAugust 2019, <https://www.attorneygeneral.gov.au/Media/Pages/Tough-New-Laws-to-protect-Australians-from-Live-Streaming-of-Violent-Crimes.aspx>
Description: Christchurch shooting Australian legislative response to regulating streaming services to protect audiences from tragic and violent events. Demonstrating SD 2017, (p. 25)  evidence for control and agency legal and ethical issues.
 
Regulation and government
  • Screen Australia, Fact Finders, 2018, retrieved 10thaugust 2019, 
  • https://www.screenaustralia.gov.au/fact-finders/television/industry-trends/content-regulation>
Description: Information fromScreen Australia and Australian government funded body. Film media Industry connection to content, regulation and consequences of government policy. Relates to SD 2017 p. 25 outcomes:  the regulation and control of media”.
 

  • Australian Government, 2016, Updating Australia’s Media Laws Fact Sheet, Department of Communications and the Arts, retrieved 27thJuly 2019, <www.mediareform.communications.gov.au>
Description:Data sheet on marketing of new reforms for general public. Evidence of government regulation and activity.Key resources for social media laws and policies by Australian Government and self-regulation challenges (SD 2017 (p, 25)
 
Articles that relate to Shooting:
  • Karp, P 2019, Australia passes social media laws penalising platforms for violent content. Guardian, article, retrieved 27thJuly 2019, <https://www.theguardian.com/media/2019/apr/04/australia-passes-social-media-law-penalising-platforms-for-violent-content>
        case study article, discussing role of ex minister taking on role facebook.
 
  • Porter, C 2019, Attorney-General for Australian Minister of Industrial Relations, Tough New Laws to Protect Australian from Live-streaming of violent crimes, retrieved 14th August 2019, <https://www.attorneygeneral.gov.au/Media/Pages/Tough-New-Laws-to-protect-Australians-from-Live-Streaming-of-Violent-Crimes.aspx>
         Christchurch shooting Australian legislative response to regulating streaming services to protect audiences from tragic and violent
         events. Demonstrating evidence for control and agency legal and ethical issues.

read article:

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https://time.com/5564851/australia-social-media-law-violence/
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https://www.theguardian.com/media/2019/apr/04/australia-passes-social-media-law-penalising-platforms-for-violent-content

Extra videos to watch

EXTRA RESOURCE: POWERPOINT

ismit_vce_media_aos2_agency_and_control.pptx
File Size: 12101 kb
File Type: pptx
Download File


Lesson 3

Big idea/ILO topic: 
Analyse and evaluate the issues in regulating the media in political terms and due o gun control:
  1. (5 mins set up class)
  2.  (30 mins)
 
​debate to formulate response to question using case studies and media communication theories.

   3. 
(5 mins)Review and recap
 
Student Activity

  • Class Debate (in 2 groups)
  • record it for evaluation
Identify media communication models: e.g. propaganda, political economy.​

HomeWork
N/A
​
​Aos 2 learning outcomes and key knowledge/skills this lesson addresses:
  • Analyse and evaluate the issues and challenges relating to regulation and control of the media.
  • Include ethical and legal issues 
Essential resource:
  • Karp, P 2019, Australia passes social media laws penalising platforms for violent content. Guardian, article, retrieved 27thJuly 2019, <https://www.theguardian.com/media/2019/apr/04/australia-passes-social-media-law-penalising-platforms-for-violent-content>
Description: case study article, discussing role of ex minister taking on role Facebook. Links ti Media reframed Chapter 11 sand  relates to AOS2 key knowledge and key skills requirement listed in SD 2017 Government and self-regulation.  
 

  • Lamb B, 2013, Lesson Bucket, media communication theories, retrieved 9thJuly 2019, < https://lessonbucket.com/vce-media/units-3-4/agency-and-control/communication-theories/>
Description: Key resource for meeting SD 2017 Media language and Key Knowledge area. Apply these theories  link it to Lesson 2 week 5 case studies, by developing student’s analysis/written responses.

 Resource document:teacher’s guide to debate in the classroom
 Resource to assist students and teachers in learning to organize ideas, make logical connections between ideas, and communicate in a persuasive manner. Resource to be used to develop students written response through dialogue by incorporating argument, opinion, facts, evidence, case studies and media theories as per SAC assessment outcomes.
 Reference:http://www.sdndebating.com.au/competition-guidelines.html
Description: Resource to be used to develop students written response through dialogue by incorporating argument, opinion, facts, evidence, case studies and media theories as per SAC assessment outcomes.


user_and_audience_relationship___mediareframed_act11.5_-_.docx
File Size: 30 kb
File Type: docx
Download File

activity_question_.mediareframed_act11.2.docx
File Size: 160 kb
File Type: docx
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activity_classfication_bodies.docx
File Size: 13 kb
File Type: docx
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media_control_worksheet_mediareframed_act11.14.docx
File Size: 160 kb
File Type: docx
Download File

Supporting resources
  • Screen Australia, 2018, What’s the deal with Video on demand fact finders, www.screen.australia. Gov/research.com retrieved 5thaugust 2019.
 
  • Australian Communications and Media Authority (ACMA), 2018,Free Tv Australia, Commercial Television Industry Code of Practice, December 2015, retrieved 27thJuly 2019, https://www.freetv.com.au/what-we-do/industry-standards/
        formal code for screening content on Australian free to air television channels, sites etc.
 
  • Australian Government, 2014, The Australian Government Guide to Regulation, The Commonwealth of Australia, Department of the Prime Minister and Cabinet, retrieved 27thJuly 2019, <www.cuttingredtape.gov.au>
       definition of regulation and self-regulation. Guidelines for policy makers. Good resource for students to see government report and
        what considerations are needed in media control.

 
  • Booner F, “Recording reality on film and television”, in in Hall S, Evans J, Nixon S 2013, 2nded, Representations, Culture and Signifying practices, Sage Publications. (1997 First edition) 
         to be reading with Bondi rescue screening – reality television and construction
 
  • YouTube has its own set of guidelines including requirements for acceptable content as well as content that may attract advertising. 



 

2015-276812_media_reform_fact_sheet-control___ownership_web_sept2016.pdf
File Size: 249 kb
File Type: pdf
Download File

australian_government_guide_to_regulation.pdf
File Size: 497 kb
File Type: pdf
Download File

whats_the_deal_with_video-on-demand__-_infographics_-_fact_finders_-_screen_australia.pdf
File Size: 1700 kb
File Type: pdf
Download File

free_tv_commercial_television_industry_code_of_practice_2018.pdf
File Size: 469 kb
File Type: pdf
Download File

media_reform_fact_sheet-overview_web_2017.pdf
File Size: 317 kb
File Type: pdf
Download File

ADDITIONAL SUPPORT
  • https://www.acmi.net.au
         Educational resource section 
  • https://fuse.education.vic.gov.au/Secondary
    Fuse is Victorian government initiative for unified resource in media education 
  • https://nofilmschool.com 
​​        ​ Filmmaking site with education and who to videos
  • https://lessonbucket.com
​​        Australian media practicitioner webpage with insightful resources for teaching and learning.
  • https://www.arteducation.org.au
         Supporting materials for arts in Australia with information on exhibitions
  • https://www.artsaccess.com.au/gallery/
         Reference to contemporary artists 
  • https://www.artshub.com.au
         Information with local knowledge on art, media and events around Melbourne and Australia. Lesson ideas and current arts issues.​​​
  • https://www.nfsa.gov.au/learning/educational-resources/film-australia-collection
    National film and sound archives. Fantastic resource for teachers searching Australian content in film, television and multimedia.

“Every art communicates because it expresses. It enables us to share vividly and deeply in meanings…”
John Dewey, Art as Experience

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  • Welcome
  • FOR MEDIA ARTS TEACHERS
    • MEDIA ARTS ADVOCACY >
      • Flyer For electives Night
    • MEDIA ARTS CURRICULUM
    • Pedagogy/ Strategies
    • RESOURCES FOR TEACHERS
    • ASSESSMENT
    • PROFESSIONAL DEVELOPMENT
  • FOR MEDIA ARTS STUDENTS
    • LESSON RESOURCES FOR STUDENTS YEARS 7-10 >
      • YEAR 7-8 TOPIC 1: Language for the Screen
      • YEAR 7-8 TOPIC 2: Filmmaking
      • YEAR 10 Unit: Representation of Teens in Film
      • YEAR 10 Student work Exhibition
    • LESSON RESOURCES FOR VCE STUDENTS >
      • VCE UNIT 1 & 2 RESOURCES
      • VCE UNIT 3 RESOURCES
      • VCE UNIT 4 RESOURCES
      • VCE Agency and Control learning sequence >
        • Week 1: lesson materials
        • Week 2: lesson materials
        • Week 3: lesson materials
        • Week 4: lesson materials
        • Week 5: lesson materials
    • Blog
  • ENGLISH
    • My Writing Classroom - Ms Smit
  • About me - site curator
  • REFERENCES