VCE Unit 4 AoS 2:
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Learning Sequence week 2
Area of Study 2: Agency and Control in the Media
Outcome 2 On completion of this unit the student should be able to discuss issues of agency and control in the relationship between the media and its audience. Key knowledge/ skills:
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LESSON 1
Big idea/ILO topic: the effect media has on audiences. Specifically In news political news reporting:
Aos 2 learning outcomes and key knowledge/skills this lesson addresses:
DOWNLOAD ACTIVITY SHEET
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Student class Activity:
Activity Worksheet Activity 11.24 Homework: N/A Textbook: Media Reframed: VCE units 1-4, (2018) read chapter 11 |
Key resources:
Lamb B, 2013, Lesson Bucket, media communication theories, retrieved 9thJuly 2019, < https://lessonbucket.com/vce-media/units-3-4/agency-and-control/communication-theories/>
Description: Australian media practitioner Brett Lamb, summarises media communication theories; this is a Key resource for meeting SD 2017 Media language and Key Knowledge area. Apply these theories to case studies so students can understand the theory behind the media/audience relationship. Students please note: these theories should embed into all your analysis and written responses throughout this unit and learning sequence.
Description: Australian media practitioner Brett Lamb, summarises media communication theories; this is a Key resource for meeting SD 2017 Media language and Key Knowledge area. Apply these theories to case studies so students can understand the theory behind the media/audience relationship. Students please note: these theories should embed into all your analysis and written responses throughout this unit and learning sequence.
“How Political ideology affects representation”, Representation and ideology , slide share, https://www.slideshare.net/marinaldodesouzalima/aula-03-sistemaoperacional?next_slideshow=1
Description: recap on these concept of ideology and representation in political coverage. The relationship media has to audience and political construction of narratives. How does government have agency and political control of the media?. Addresses aspects of passive/active audiences. Resource used to scaffold, layer students understand of political news reporting and the 24 news cycle. Ready for next lesson Week 5.Links to SD 2017 “the way media is used by globalised institutions, governments and the individual” (p. 25).
Description: recap on these concept of ideology and representation in political coverage. The relationship media has to audience and political construction of narratives. How does government have agency and political control of the media?. Addresses aspects of passive/active audiences. Resource used to scaffold, layer students understand of political news reporting and the 24 news cycle. Ready for next lesson Week 5.Links to SD 2017 “the way media is used by globalised institutions, governments and the individual” (p. 25).
Case Study: Political Reporting (click on link to access and read articles) Description: Article addresses The Howard government relationship with the media, and how Howard used media as a tool for political ideological
messages. This resource can be used as research and ‘evidence’ to support student written responses. Discussion can emerge around the change in
relationship between media and audience (SD 2017, P. 25), how governments use the media and the “relentless scrutiny of the 24-hour media cycle”
(ABC 2016).
Description: Article connects Australian with American media addressing SD 2017 “the way media is used by globalised institutions, governments
and the individual” (p. 25). The media in Australia today and who are the audiences in Australia?Rupert Murdoch likened Donald Trump appeal to
working class American voters to John Howard “battlers”. Links political rhetoric to media platform, distribution and relation to constructed
connection to audiences.
https://www.aph.gov.au/About_Parliament/Senate/Powers_practice_n_procedures/~/~/link.aspx?_id=BBB1EE10832642B4A58C93B92FB39794&_z=z
Description: key resources for laws and policies of Australian Government and self-regulation (SD 2017 (p, 25). Addresses SD 2017 “influence of both
the media and audience” and the way media is used by governments institutions, individuals, (p. 25).
Description:Article provides framework for media and politics link and influence on consumption and reception. Politicians blaming media of ‘coup
culture in Australia’. Discussions relate to SD 2017, “influence of both the media and audience” and the way media is used by governments
institutions, individuals, (p. 25).
messages. This resource can be used as research and ‘evidence’ to support student written responses. Discussion can emerge around the change in
relationship between media and audience (SD 2017, P. 25), how governments use the media and the “relentless scrutiny of the 24-hour media cycle”
(ABC 2016).
Description: Article connects Australian with American media addressing SD 2017 “the way media is used by globalised institutions, governments
and the individual” (p. 25). The media in Australia today and who are the audiences in Australia?Rupert Murdoch likened Donald Trump appeal to
working class American voters to John Howard “battlers”. Links political rhetoric to media platform, distribution and relation to constructed
connection to audiences.
https://www.aph.gov.au/About_Parliament/Senate/Powers_practice_n_procedures/~/~/link.aspx?_id=BBB1EE10832642B4A58C93B92FB39794&_z=z
Description: key resources for laws and policies of Australian Government and self-regulation (SD 2017 (p, 25). Addresses SD 2017 “influence of both
the media and audience” and the way media is used by governments institutions, individuals, (p. 25).
Description:Article provides framework for media and politics link and influence on consumption and reception. Politicians blaming media of ‘coup
culture in Australia’. Discussions relate to SD 2017, “influence of both the media and audience” and the way media is used by governments
institutions, individuals, (p. 25).
VIDEO CLIP - 10 MINS (Students make notes)
“Donald Trump’s cozy relationship with Fox News and Sean Hannity” February 2018, YouTube, CBC News
Description: Report on relationship Trump has with Fox news and the narrative and construction of news content to shape voters/viewers/audience opinions. Addresses “influence of both the media and audience” and the way media is used by governments institutions, individuals SD 2017, (p. 25).
Description: Report on relationship Trump has with Fox news and the narrative and construction of news content to shape voters/viewers/audience opinions. Addresses “influence of both the media and audience” and the way media is used by governments institutions, individuals SD 2017, (p. 25).
Extra Resources for (available across the learning sequence) :
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Lesson 2 |
Big idea/ILO topic: What is the rationale for media regulation? Why does regulation exist?
1. (10 mins) discuss as class role of regulation and concept of:
2. (15 mins) Watch videos x 2 from incident Case study – gun control and Christchurch shootings. 3. (10 mins) pair and share response: impact on audience, role of regulation. 4. (10 mins) create argument for/against question 5. (20 mins) Preparing for next class. Learning about argumentation. Use LABLE, EXPLAIN, EXAMPLE, TIEBACK (LEET). |
Student Activity
HomeWork Textbook: Media Reframed: VCE units 1-4, (2018) |
Aos 2 learning outcomes and key knowledge/skills this lesson addresses:
- Analyse the issues and challenges relating to regulation and controlof the media
- Evaluate ethical and legal issues in the media
Key resources:
Textbook:
Media Reframed: VCE units 1-4, (2018)
chapter 11
Description: Chapter 11 specifically relates to AOS2 and covers the key knowledge and key skills requirement listed in SD 2017
Media Reframed: VCE units 1-4, (2018)
chapter 11
Description: Chapter 11 specifically relates to AOS2 and covers the key knowledge and key skills requirement listed in SD 2017
![]() Lamb B, 2013, Lesson Bucket, media communication theories, retrieved 9thJuly 2019, < https://lessonbucket.com/vce-media/units-3-4/agency-and-control/communication-theories/>
Description: media communication theories; this is a Key resource for meeting SD 2017 Media language and Key Knowledge area. Apply these theories to case studies so students can understand the theory behind the media/audience relationship. |
Powerpoint slides Ismit creator August 2019 (for Placement 2 Deakin University):
Christchurch Shooting Case Study
Watch Essential video by clicking the link below:
Kelly, H., 2019. Facebook changes livestream rules after New Zealand shooting. CNN Business. Retrieved from https://edition.cnn.com/2019/05/14/tech/facebook-livestream-changes/index.html
Description:discusses livestreaming and changes to Facebook policies. Relates to SD 2017 p. 25 outcomes: “influence of both the media and audience”, (p. 25) and the regulation and control of media platforms to protect vulnerable audiences. Additional discussion link to globalisation and media, and/or the ethical and legal issues in distribution and consumption.
Media Watch, Media Pleas form gun reforms, television propgram, ABC, Sydney, 12 August 2019. Retrieved from https://www.abc.net.au/mediawatch/episodes/guns/11405212
Description: discusses gun control and government intervention. Relates to SD 2017 p. 25 outcomes: the regulation and control of media link to globalisation and media, and/or the ethical and legal issues in distribution and consumption.
Karp, P 2019, Australia passes social media laws penalising platforms for violent content. Guardian, article. Retrieved 27thJuly 2019, <https://www.theguardian.com/media/2019/apr/04/australia-passes-social-media-law-penalising-platforms-for-violent-content>
Description: case study article, discussing role of ex minister taking on role Facebook.key resources for social media laws and policies by Australian Government and self-regulation challenges (SD 2017 p, 25). Addresses SD 2017 “influence of both the media and audience” and the way media is used by governments institutions, individuals, (p. 25).
Porter, C 2019, Attorney-General for Australian Minister of Industrial Relations, Tough New Laws to Protect Australian from Live-streaming of violent crimes. Retrieved 14thAugust 2019, <https://www.attorneygeneral.gov.au/Media/Pages/Tough-New-Laws-to-protect-Australians-from-Live-Streaming-of-Violent-Crimes.aspx>
Description: Christchurch shooting Australian legislative response to regulating streaming services to protect audiences from tragic and violent events. Demonstrating SD 2017, (p. 25) evidence for control and agency legal and ethical issues.
Regulation and government
Articles that relate to Shooting:
events. Demonstrating evidence for control and agency legal and ethical issues.
Watch Essential video by clicking the link below:
Kelly, H., 2019. Facebook changes livestream rules after New Zealand shooting. CNN Business. Retrieved from https://edition.cnn.com/2019/05/14/tech/facebook-livestream-changes/index.html
Description:discusses livestreaming and changes to Facebook policies. Relates to SD 2017 p. 25 outcomes: “influence of both the media and audience”, (p. 25) and the regulation and control of media platforms to protect vulnerable audiences. Additional discussion link to globalisation and media, and/or the ethical and legal issues in distribution and consumption.
Media Watch, Media Pleas form gun reforms, television propgram, ABC, Sydney, 12 August 2019. Retrieved from https://www.abc.net.au/mediawatch/episodes/guns/11405212
Description: discusses gun control and government intervention. Relates to SD 2017 p. 25 outcomes: the regulation and control of media link to globalisation and media, and/or the ethical and legal issues in distribution and consumption.
Karp, P 2019, Australia passes social media laws penalising platforms for violent content. Guardian, article. Retrieved 27thJuly 2019, <https://www.theguardian.com/media/2019/apr/04/australia-passes-social-media-law-penalising-platforms-for-violent-content>
Description: case study article, discussing role of ex minister taking on role Facebook.key resources for social media laws and policies by Australian Government and self-regulation challenges (SD 2017 p, 25). Addresses SD 2017 “influence of both the media and audience” and the way media is used by governments institutions, individuals, (p. 25).
Porter, C 2019, Attorney-General for Australian Minister of Industrial Relations, Tough New Laws to Protect Australian from Live-streaming of violent crimes. Retrieved 14thAugust 2019, <https://www.attorneygeneral.gov.au/Media/Pages/Tough-New-Laws-to-protect-Australians-from-Live-Streaming-of-Violent-Crimes.aspx>
Description: Christchurch shooting Australian legislative response to regulating streaming services to protect audiences from tragic and violent events. Demonstrating SD 2017, (p. 25) evidence for control and agency legal and ethical issues.
Regulation and government
- Screen Australia, Fact Finders, 2018, retrieved 10thaugust 2019,
- https://www.screenaustralia.gov.au/fact-finders/television/industry-trends/content-regulation>
- Australian Government, 2016, Updating Australia’s Media Laws Fact Sheet, Department of Communications and the Arts, retrieved 27thJuly 2019, <www.mediareform.communications.gov.au>
Articles that relate to Shooting:
- Karp, P 2019, Australia passes social media laws penalising platforms for violent content. Guardian, article, retrieved 27thJuly 2019, <https://www.theguardian.com/media/2019/apr/04/australia-passes-social-media-law-penalising-platforms-for-violent-content>
- Porter, C 2019, Attorney-General for Australian Minister of Industrial Relations, Tough New Laws to Protect Australian from Live-streaming of violent crimes, retrieved 14th August 2019, <https://www.attorneygeneral.gov.au/Media/Pages/Tough-New-Laws-to-protect-Australians-from-Live-Streaming-of-Violent-Crimes.aspx>
events. Demonstrating evidence for control and agency legal and ethical issues.
Extra videos to watch
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EXTRA RESOURCE: POWERPOINT

ismit_vce_media_aos2_agency_and_control.pptx | |
File Size: | 12101 kb |
File Type: | pptx |
Lesson 3
Essential resource:
Resource document:teacher’s guide to debate in the classroom Resource to assist students and teachers in learning to organize ideas, make logical connections between ideas, and communicate in a persuasive manner. Resource to be used to develop students written response through dialogue by incorporating argument, opinion, facts, evidence, case studies and media theories as per SAC assessment outcomes. Reference:http://www.sdndebating.com.au/competition-guidelines.html Description: Resource to be used to develop students written response through dialogue by incorporating argument, opinion, facts, evidence, case studies and media theories as per SAC assessment outcomes. |
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Supporting resources
what considerations are needed in media control.
- Screen Australia, 2018, What’s the deal with Video on demand fact finders, www.screen.australia. Gov/research.com retrieved 5thaugust 2019.
- Australian Communications and Media Authority (ACMA), 2018,Free Tv Australia, Commercial Television Industry Code of Practice, December 2015, retrieved 27thJuly 2019, https://www.freetv.com.au/what-we-do/industry-standards/
- Australian Government, 2014, The Australian Government Guide to Regulation, The Commonwealth of Australia, Department of the Prime Minister and Cabinet, retrieved 27thJuly 2019, <www.cuttingredtape.gov.au>
what considerations are needed in media control.
- Booner F, “Recording reality on film and television”, in in Hall S, Evans J, Nixon S 2013, 2nded, Representations, Culture and Signifying practices, Sage Publications. (1997 First edition)
- YouTube has its own set of guidelines including requirements for acceptable content as well as content that may attract advertising.
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media_reform_fact_sheet-overview_web_2017.pdf | |
File Size: | 317 kb |
File Type: |
ADDITIONAL SUPPORT
Educational resource section
Australian media practicitioner webpage with insightful resources for teaching and learning. Supporting materials for arts in Australia with information on exhibitions
Reference to contemporary artists
Information with local knowledge on art, media and events around Melbourne and Australia. Lesson ideas and current arts issues.
- https://fuse.education.vic.gov.au/Secondary
Fuse is Victorian government initiative for unified resource in media education - https://nofilmschool.com
Australian media practicitioner webpage with insightful resources for teaching and learning. Supporting materials for arts in Australia with information on exhibitions
Reference to contemporary artists
Information with local knowledge on art, media and events around Melbourne and Australia. Lesson ideas and current arts issues.
- https://www.nfsa.gov.au/learning/educational-resources/film-australia-collection
National film and sound archives. Fantastic resource for teachers searching Australian content in film, television and multimedia.
“Every art communicates because it expresses. It enables us to share vividly and deeply in meanings…”
John Dewey, Art as Experience