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VCE Unit 4 AoS 2:

Agency and Control 
​ 

For Students - week 1



Learning Sequence week 1

Area of Study 2: Agency and Control in the Media
Outcome 2
On completion of this unit the student should be able to discuss issues of agency and control in the relationship between the media and its audience.
Key knowledge/ skills:
  • discuss the dynamic and changing relationship between the media and its audience
  • discuss the extent of the influence of the media and media audience
  • analyse the regulation of relationships between the media and its audience in Australia
  • analyse issues and challenges relating to regulation and control of the media
  • use media language.
LESSON 2
Big idea/ILO topic: introduction to area of study:
  1. (5 mins)Introduction to the Study Area and key skills/knowledge.
  2. (5 Mins)Outline assessment requirements and dates.
  3. (10 mins) Overview: Mass media & how we watch media products in 21stc
  4. (20 mins)Class activity 
  5. (10 mins) Overview: platforms we watch media – impact technology has on viewing habits. 
  6. Web 2.0
  7. (10 mins)Overview relationship between media, government and audience:
  • Audience agency concepts.
  • Vulnerable audiences, community standards.
  • (5mins) Next lesson  and homework
Student class Activity:
(20 mins allocated)
Complete activity 11.2 and 11.5
question about free-to air -tv.
(Student as audience and as analyst).


Homework:
Complete 11.5 nature of content and services.


Textbook:
Media Reframed: VCE units 1-4, (2018) 
read chapter 11

​

DOWNLOAD ACTIVITY WORKSHEETS:
activity_question_.mediareframed_act11.2.docx
File Size: 160 kb
File Type: docx
Download File

mediareframed_act11.5.docx
File Size: 30 kb
File Type: docx
Download File


Key resources:
​
  • Media Reframed: VCE units 1-4, (2018) read all of chapter 11 and activity listed below accompanying worksheets
         Description:  Chapter 11 specifically relates to AOS2 and covers the entire key knowledge and key skills requirement listed in SD 2017. Includes
          essential 


  • Screen Australia, 2018, What’s the deal with Video on demand fact finders, www.screen.australia. Gov/research.com retrieved 5thaugust 2019.​​ Description:formal code for screening content on Australian free to air television channels. Relates on-demand Television and how regulation bodies and audience respond to content on this platform. Addresses Ao2 SD 2017 outcomes; changing relationship between media and audience and way media is used..
 
  • Australian Communications and Media Authority (ACMA), 2018,Free Tv Australia, Commercial Television Industry Code of Practice, December 2015, retrieved 27thJuly 2019, https://www.freetv.com.au/what-we-do/industry-standards/
         Description: documents the formal code for screening content on Australian free to air television channels. Relates to SD 2017 (p. 25), television codes  
          and how regulation bodies and audience respond to content on this platforms.


  • Australian Government, 2014, The Australian Government Guide to Regulation, The Commonwealth of Australia, Department of the Prime Minister and Cabinet, retrieved 27thJuly 2019, <www.cuttingredtape.gov.au>
         Description: definition of regulation and self-regulation important for key knowledge rationale for regulating media in Australia. Specifically outlines    
            law and and policies of Australian government (SD 2017, P. 25).


  • Booner F, “Recording reality on film and television”, in in Hall S, Evans J, Nixon S 2013, 2nded, Representations, Culture and Signifying practices, Sage Publications. (1997 First edition) 
         Description: to be reading with Bondi rescuescreening – reality television and construction. This resource relates to key knowledge and skills  “the
           dynamic and changing relationship between media and its audiences” as well as the ethical and legal issues in production/distribution (SD 2017, p.
           25).


  • “New YouTube community guidelines strikes system”,   retrieved 19thFeb 2019, https://www.youtube.com/watch?v=zgoF7HpB55g 
           Policies and safety, guidelines retrieved 10thOctober 2019, https://www.youtube.com/yt/about/policies/#community-guidelines
           Description:YouTube has its own set of guidelines including requirements for acceptable content as well as content that may attract advertising. 
            Links to SD 2017 “the way media is used by globalised institutions, governments and the individual” (p. 25) Appropriate to discuss with Christ church  
           shootings.




Resources for these lessons (available across the learning sequence) :
  • https://www.communications.gov.au/what-we-do/television/media/updating-australias-media-laws
  • https://www.pmc.gov.au/sites/default/files/publications/Australian_Government_Guide_to_Regulation.pdf
  • https://www.screenaustralia.gov.au/fact-finders/infographics/what-s-the-deal-with-video-on-demand
  • https://www.freetv.com.au/wp-content/uploads/2019/07/Free_TV_Commercial_Television_Industry_Code_of_Practice_2018.pdf
  • https://www.acma.gov.au
Description: key resources for laws and policies of Australian Government and self-regulation (SD 2017  (p, 25).

Lesson 3

Big idea/ILO topic: media and change: how and what ways the media influencers engage audiences? Who regulates them?

  1. (10 mins) homework and previous lesson recap.  Begin topic Media, audience and change. 
  2. (10 mins) Ideology and political representation. 
  3. Introduction to news case studies: gun violence and political reporting.
  4. (20 mins) class activity. timeline
  5. (5 mina) end lesson wrap up
Student Activity
Do a timeline.
Media and change;
refer text book 


Textbook:
Media Reframed: VCE units 1-4, (2018) 
chapter 11p. 196 activity
Aos 2 learning outcomes and key knowledge/skills this lesson addresses:
  • Discuss the extent of the influence of media and media audience

Key resources:

​Textbook:
Media Reframed: VCE units 1-4, (2018) 
chapter 11p. 196 activity
Description:  Chapter 11 specifically relates to AOS2 and covers the key knowledge and key skills requirement listed in SD 2017
 
PowerPoint: 
How Political ideology affects representation”, Representation and ideology , slide share, https://www.slideshare.net/marinaldodesouzalima/aula-03-sistemaoperacional?next_slideshow=1
​
Description:key Definitions regulation/self-regulation
agency, control. Passive/active audiences. Resource used to scaffold, layer students understand of political news reporting and the 24 news cycle. Ready for next lesson Week 5.Links to SD 2017 “the way media is used by globalised institutions, governments and the individual” (p. 25).
Representation of politics from adamranson

  • Lamb B, 2013, Lesson Bucket, media communication theories, retrieved 9thJuly 2019, < https://lessonbucket.com/vce-media/units-3-4/agency-and-control/communication-theories/>
 

Download theories from Lessonbucket.com:
communicationtheories.pdf
File Size: 51 kb
File Type: pdf
Download File

Picture
www.lessonbucket.com

Supporting resources
  • Screen Australia, 2018, What’s the deal with Video on demand fact finders, www.screen.australia. Gov/research.com retrieved 5thaugust 2019.
 
  • Australian Communications and Media Authority (ACMA), 2018,Free Tv Australia, Commercial Television Industry Code of Practice, December 2015, retrieved 27thJuly 2019, https://www.freetv.com.au/what-we-do/industry-standards/
        formal code for screening content on Australian free to air television channels, sites etc.
 
  • Australian Government, 2014, The Australian Government Guide to Regulation, The Commonwealth of Australia, Department of the Prime Minister and Cabinet, retrieved 27thJuly 2019, <www.cuttingredtape.gov.au>
       definition of regulation and self-regulation. Guidelines for policy makers. Good resource for students to see government report and
        what considerations are needed in media control.

 
  • Booner F, “Recording reality on film and television”, in in Hall S, Evans J, Nixon S 2013, 2nded, Representations, Culture and Signifying practices, Sage Publications. (1997 First edition) 
         to be reading with Bondi rescue screening – reality television and construction
 
  • YouTube has its own set of guidelines including requirements for acceptable content as well as content that may attract advertising. ​
ismit_vce_media_aos2_agency_and_control.pptx
File Size: 12101 kb
File Type: pptx
Download File


2015-276812_media_reform_fact_sheet-control___ownership_web_sept2016.pdf
File Size: 249 kb
File Type: pdf
Download File

australian_government_guide_to_regulation.pdf
File Size: 497 kb
File Type: pdf
Download File

whats_the_deal_with_video-on-demand__-_infographics_-_fact_finders_-_screen_australia.pdf
File Size: 1700 kb
File Type: pdf
Download File

free_tv_commercial_television_industry_code_of_practice_2018.pdf
File Size: 469 kb
File Type: pdf
Download File

media_reform_fact_sheet-overview_web_2017.pdf
File Size: 317 kb
File Type: pdf
Download File

ADDITIONAL SUPPORT
  • https://www.acmi.net.au
         Educational resource section 
  • https://fuse.education.vic.gov.au/Secondary
    Fuse is Victorian government initiative for unified resource in media education 
  • https://nofilmschool.com 
​​        ​ Filmmaking site with education and who to videos
  • https://lessonbucket.com
​​        Australian media practicitioner webpage with insightful resources for teaching and learning.
  • https://www.arteducation.org.au
         Supporting materials for arts in Australia with information on exhibitions
  • https://www.artsaccess.com.au/gallery/
         Reference to contemporary artists 
  • https://www.artshub.com.au
         Information with local knowledge on art, media and events around Melbourne and Australia. Lesson ideas and current arts issues.​​​
  • https://www.nfsa.gov.au/learning/educational-resources/film-australia-collection
    National film and sound archives. Fantastic resource for teachers searching Australian content in film, television and multimedia.

“Every art communicates because it expresses. It enables us to share vividly and deeply in meanings…”
John Dewey, Art as Experience

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  • Welcome
  • FOR MEDIA ARTS TEACHERS
    • MEDIA ARTS ADVOCACY >
      • Flyer For electives Night
    • MEDIA ARTS CURRICULUM
    • Pedagogy/ Strategies
    • RESOURCES FOR TEACHERS
    • ASSESSMENT
    • PROFESSIONAL DEVELOPMENT
  • FOR MEDIA ARTS STUDENTS
    • LESSON RESOURCES FOR STUDENTS YEARS 7-10 >
      • YEAR 7-8 TOPIC 1: Language for the Screen
      • YEAR 7-8 TOPIC 2: Filmmaking
      • YEAR 10 Unit: Representation of Teens in Film
      • YEAR 10 Student work Exhibition
    • LESSON RESOURCES FOR VCE STUDENTS >
      • VCE UNIT 1 & 2 RESOURCES
      • VCE UNIT 3 RESOURCES
      • VCE UNIT 4 RESOURCES
      • VCE Agency and Control learning sequence >
        • Week 1: lesson materials
        • Week 2: lesson materials
        • Week 3: lesson materials
        • Week 4: lesson materials
        • Week 5: lesson materials
    • Blog
  • ENGLISH
    • My Writing Classroom - Ms Smit
  • About me - site curator
  • REFERENCES